Leader of the Office of the stealth.

<P> Speaking of social networks, people can easily think of the kind of Latin American relations, through the back door of the social network, it is not this column would like to discuss the issue. .This is an organization within the meaning between people through formal working relationship, or informal relationship established interactive mode. .In a company, the employees through a formal organizational structure and relationships, such as staff reporting to the managers, managers and then report to the next higher level manager - until the general manager, chairman of the board. .At the same time, employees also through the informal form (such as common interests, problems often seek help, information sharing, etc.) to form informal interactions. .Such as small A in position may be just an ordinary employee, but because of his areas of expertise in a lot of knowledge in this area need to colleagues, including his manager would ask him and discussed. .A long time, it will naturally form an informal social network, small A is likely to become core members of this network. .Many studies have shown that the non-visibility of the informal relationships, their organizational and individual performance plays a more important role. .So why do these social networks so important? .Below to one of the most important aspects elaborated briefly. .</ P> <P> First, social network analysis is a very important diagnostic tool. .People often think that in an organization, especially a small organization, the relationship between people is very transparent. .However, the use of certain tools to certain social networks within the organization to measure after the results are usually very understanding to those who thought the organization by surprise. .Proved, the organization's informal social networks within the formal structures better than the response to the company's reality. .For example, our sales team on a company study found that information exchange model in building the social network plays a central role not sales manager, not the client manager, but one of the sales assistant X. .In this network, most of the information exchange is done through him. .If the network without him, the whole network is a mess, and thus can not achieve effective communication within the team and communication. .</ P> <P> Second, social network analysis to retain key personnel play a vital role. .With the trend of globalization and the growing aging, "talent war" more and more concentrated the smoke. .Now every business, especially the expectations of even more remarkable enterprises, have to be thinking about how to more effectively attract and retain talent. .In spared no expense, "persists in the form" at the same time, many companies have ignored the question: how to find and retain talent within their own enterprises? .In this context, social network analysis provides a very effective program. .Through network analysis, we can find an organization who occupies a central role, which we call "gatekeepers." .Once these people, enterprises should take appropriate measures, such as providing more space for career development, giving more responsibility, increase in salary and so on. .Otherwise, these people may choose to leave or someone else, "persists in the form." .As an example, due to lack of appropriate incentives, we find that the "gatekeeper" X soon left that company, the sales team which is no small loss. .</ P> <P> Finally, social network analysis is to encourage innovation and an important means of communication. .And social development in science and technology in the context of increasingly rapid pace, innovation has become an important business development for each topic. .In order to achieve innovation, and promote internal and external communication is imperative. .Social network analysis can be used to analyze the organization (outside) communication modes, detect possible problems and take appropriate measures to achieve more effective communication. .For example, a company of our global R & D team (team of North America and Asia Pacific team) by the study found that: whether North American team or the Asia-Pacific team, the team has a relatively good internal communication model, that is often among members of the team .exchange information and ideas, we are happy to exchange information with team members inside. .However, the exchange of information between teams is very limited, in addition to the team level between the two team members lack the necessary communication, and even some exclusive exchange factors. .Although globalization has been promoting research and development, this mode of information exchange between team members caused some misunderstanding on the project and make some of the slow progress of global cooperation. .Moreover, the study also found that the social network connections that play the roles of different departments and enterprises of the sector innovation play a very important role. .Therefore, the social network analysis can help to identify these "contact" and to take appropriate measures to keep them in order to better facilitate business innovation. .</ P> <P> this point, social network analysis on the importance of enterprise progress without further emphasized. .Despite the complex network of relationships implicit, we can find some scientific tools to study them, and in accordance with the phenomenon found to take appropriate measures to encourage enterprises to a more healthy development. .</ P> <P> Keywords: team communication social networks found </ P>.