Thursday, December 23, 2010
So that the leaders of the six first time pay attention to your brilliant idea.
<P> "The world has horses, and Maxima, Maxima and horses often do not often." In fact, in order to stand out in the workplace, there are rules to be found. .Here are six shortcut for the early success and now want people who have successful internal reference. .</ P> <P> one to easily out of the performance of the market to </ P> <P> successful mechanism: Choose an easy out of the performance of the market can make you in a very short time has become a shining company .star. .Susceptible to general market performance can be summarized as: First, new markets have not yet developed, including the company has not developed and not ready to develop the market; Second, significant development potential, has been to open up the market but failed. .These two markets have some risk, but the greater the risk the greater return. .</ P> <P> success stories: South province, the consumer market with its unique structure and complexity of the regulatory environment is known. .Health care products companies in a blood type was sent for two consecutive years of development, all without success. .Later, a graduate student just arrived in the company volunteered at the headquarters for the relevant policy support, alone deep in the province, only use local staff, a change in the previous first hit the capital city of the idea of medium and small cities do to avoid the leading brand at the time .and other important cities in the provincial capital all ban, while marketing and strategy in a bold attempt. .Finally, kick-starting the market, the capital of thrust backwards along the Beijing-Guangzhou line, the market performance year to do the country's second level. .The following year, the graduate student to be appointed directly by the regional manager for the Southwest Regional Manager, 2 years with an annual sales of more than 10 billion marketing company president, and when he was early 30s. .</ P> <P> Second, let the market do publicity for his friends </ P> <P> successful mechanism: the excellent work not only in the sales market, but also is also reflected in customers, distributors, terminals, government .departments and even competitors nuanced and coordination process. .First-line marketing staff through their own actions in these markets to establish a good reputation friend, one day sooner or later spread to the ears of executives. .Through which the human mouth was saying, the leaders are generally more seriously. .Is the so-called "Tao Li does not talk, has taught." .</ P> <P> Success Story: I used to work in the enterprise, has been involved in a customer appreciation will be. .At that time a customer comes directly from our company to buy our product for a staff, senior leadership caused you concern, because the company can not engage in direct sales system requires employees to work must be sold through distributors and end. .However, after listening to that wronged the local sales staff. .Originally, this customer living in very remote rural areas, not near the pharmacy, the town's pharmacies do not want a man for her delivery, the results of a telephone call to her workstation in the local help. .Employees who answered the phone said nothing, to a nearby drugstore to buy a course of product, transfer three cars, a boat, then walk 2 km to her home, but also patiently guide her to take. .Later, after her promotion, the whole village know all this, there are 5 family bought the company's products. .Thanks to the leadership immediately after the company appointed someone to investigate the matter and found that the local distributors and end on the front line sales staff have a high evaluation. .Then we can guess what happened: He was immediately arranged to attend the company's reserve manager training, and soon thereafter was appointed as a regional market manager. .</ P> <P> three important meetings well-prepared statement each time </ P> <P> successful mechanism: For the first-line marketers, the companies important to meeting some of his best stage show. .The summary of the meeting will include staff training, regular monthly or quarterly market, the company's site office will be led, market event, the end of the year recognition will be more. .High-level meeting of the company or professional department head will generally be present. .The author's personal experience is that executives are more willing to listen to the voice line from the market, so marketers have the opportunity to participate if such a meeting must not miss every opportunity to speak. .Your speech at the meeting actually reflects your thinking ability, knowledge of the market work. .Through the full pre-market research and data preparation, especially in the collation of data mining, you can at the meeting point of calm from the front line talking about the out. .At this time, CEOs reported listening to your side, side to plan your next step in mind the development of space! .</ P> <P> success stories: a line of female employees, a market, when she ran into the markets in which the rare floods, the county seat in the chaos, the branch where the warehouse has piled more than fifty thousand yuan worth of goods, .a fear of flooding, two terrifying robbery. .The remaining female employees was organized several female promoters (managers trapped by flood waters in other counties), standing knee deep in water, the goods transferred to a safe place, floods back to inventory in the distribution immediately .storage of goods by suppliers to help them overcome the impact of natural disasters, the final month completed the sale of tasks. .Exception of the quarterly meeting of the provincial company to let her join when she was tearful speech to everyone present left a deep impression, not long after, was promoted to another one, its level for the market manager. .</ P> <P> four, and senior leadership to seize every minute to get along </ P> <P> successful mechanism: high-level managers generally have a wealth of market experience, to easily find from your conversation to your flash .place. .If you think you are a good salesman but was not found, then more and senior leadership should seize every minute to get along, full of himself. .</ P> <P> Success Stories: Autodesk's global vice president and Greater China CEO Jack Gao, Miss Wu Shihong duties soon took over and started to visit all of the agents. .At that time, the company manager of a leading edge (in normal circumstances there is no exposure to senior management) is responsible for her visit, accompanied by Mr. Gao was responsible for the agents. .In the plane from Beijing to Guangzhou, she spent more than an hour to fully "presentherself", so that Mr. Gao to know her, know her in IBM, HP's work experience, but also found her ability to work. .Later, with the departure of General Manager of South China, Mr. Gao first thought of the female employees. .Then she began to step up, to obtain exceptional promotion three times, also won the Bill Gates Award, the honor and Bill Gates for lunch. .Now, the female manager is another well-known foreign companies have been president of the Chinese. .</ P> <P> five, in the media to show your talent </ P> <P> successful mechanism: Generally, not every front-line staff have the opportunity to access high-level managers, so hope a chance .The idea met tantamount to "sit back and wait." .Positive approach should be broadened so that senior leaders find their own channels. .Interest in the company leadership to show your talent on the media is a good choice. .The so-called leadership of the company concerned about the media generally have two types, one's own internal media such as newspapers, magazines, web forums; Second, external media, such as the public offering of the marketing management class, journals, newspapers, websites and even television. .If you do have a deep understanding of the market, the actual operation of the company's line has experience, to put into these two types of media can be classified on the one hand exercise their thinking skills, it also can make use of this platform to showcase their talents .. .</ P> <P> Case Study: 4 years ago, a provincial manager, just humanely when the line every day stay in the market, with distributors and end the hustle. .His spare time, He was busy studying, and then combined with the actual market operation, contributors to the company's newspapers, the occasional article also hit the newspapers. .Once, after-sales service organization of large companies to discuss the newspaper's essay contest, he put himself at work usually some experience summed up, and then use the analysis on marketing theory, wrote the article to vote in the past. .At that time the market from the corporate headquarters and local candidates are more than 500 articles and decided the winners of 10, his name came in the third. .Happens to be in charge of his article was a vice president of market work to see that literary talent well, there is a market mind to engage in market research transferred around, personally mentoring, six months later, he again served as the county sent to the market .stage manager, then the ground-level managers, the provincial manager, recently heard that he has been a new development plan. .</ P> <P> six, to establish a "mentor Board" </ P> <P> successful mechanism: the famous Professor Ronald MBA in the United States conducted more than 500 investigations, summarized get paid (high position) 10 .Dafa is. .One of them is their own career development "mentor Board" the board members must be interested in you, with knowledge, wisdom, professional and interpersonal relationships, and when you ask for advice, who are willing to trust each other. .Generally speaking there are seven types of people, including your boss on the terms of reference, another senior manager (Do not look for your boss's boss, or supervisor of the "enemy", it will make you feel nervous or your boss's infidelity .), coworkers, subordinates of your sincerity, professional knowledge of the instructors, industry experts, old classmates and so on. .They either give you the space for development, or to provide the company, professional, industry, professional information. .Of course, a group of mentor selection and training needs of common sense and sensitivity. .The market for front-line staff, in order to stand out, "mentor Board" to help this group of people is essential. .</ P> <P> success stories: the author of a friend, enter a start private enterprises, initially in the hands of a regional manager to do an ordinary salesman. .But the manager is very experienced, people are very warm, the hand and teach him to do business. .A year later, the company expanded and the regional manager of promotions for the provincial managers to promote the following of his own. .Then, every year, the old leadership level rise, the author's friends will follow the last step. .Finally, the old leadership out and open their own company, the friend of the new company directly into the vice president of marketing. .His success lies in having a good teacher and a good boss. .</ P> <P> the final analysis, from the marketing point of view to explain the problem is "marketing yourself." .Since it is marketing, there must be a good product that the market is the ability of frontline staff and the quality of their own. .If there is no front line marketing staff of outstanding overall quality of individuals, without knowledge of the market, if not actively receiving training in the market line, then even the best shortcut is also in the presence of long with big hard to match. .This, as Mr. Gao Qunyao said, "In the present era, market opportunities and market competitors molecular denominator are increasing at the same time, when you find a career development opportunities, you also increase the number of competitors." So .The real shortcut from our quest for market operations from top to bottom, from our deep understanding of marketing issues, from our keen grasp opportunities for development. .</ P>.
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