Open the seventeen words of wisdom to make money.

<P> One to sell clothes is to sell the image of </ P> <P> shop business is good, not into the shop, take a look at the door stop a few seconds to know! .What to see, to see signs, read lights, see displays, see health conditions, but also can look at the salesperson's age and whether the staff looks beautiful. .Is to buy beautiful clothes, selling clothes is selling the image, that's all! .</ P> <P> is to buy nice clothes, and now we are asked to wear comfortable clothes fit in addition, the more it embodies a kind of beauty, of personality, the brand of non-material life of the mind, is the self-image .a recognition and realization. .Beauty is the basic characteristics of our apparel products, then the place we sell clothing, sell clothing were the first to be shown the United States. .Lights to save electricity and not to open, to prevent dust without unpacking display, not the spirit of employees to work without makeup, cashier disorganized stores with float sale, shop-made, hand-painted promotional posters, etc., all violations of the principles of beauty and behavior .would make "the beauty of clothes," greatly reduced, no performance or even wiped out. .Without the United States, the image does not exist, the brand will lose the foundation for survival, let alone talk about development it! .! .Therefore, we must bear in mind "to sell clothes is to sell the image of" the basic principles, the shop all the operations must be from the "beauty" of the principle, firmly established and carefully maintained "beauty" standards, the only way we shop, we .The brand was likely to cruel and fierce competition in the market to find its own unique "beauty" to, it may grow from one victory to another victory! .! .</ P> <P> Second, the ICP can see advantages and disadvantages </ P> <P> performance is not ideal for those who are the customers feel good about themselves, not as a thousand words to her store and brought him to the city's .shops to look at the competitors. .If simply about her, she will find a lot of reasons, what the economic downturn, local small population of a small difference between consumption of goods can not keep up and so are a lot of objective and the company's problems, their .question a little bit not. .Is it? .Notes, the business of shops is not good because we all have lagged behind not only find all the objective and the company's why. .I used to support the shop had encountered a similar situation, no matter how I said, the customer simply will not listen, said the company is here all right, there does not, the problem did not solve the problem which has not implemented, I heard the first .are big; customers that the problem of course, reflect the situation well, but can not see the problem with this "You are all wrong, I'm all for" the idea, but then I had an idea, just do not say, invite customers to the city .The "JEANSWEST", "BONWE", "FUN" to look at, look down her are embarrassed, and our competitors do not see a display with a package, do not see a plastic stool, do not see the bad .the lamps. .And we do, take the plastic bag up all the clothes, the stores as warehouses, employees sit on plastic stools three hundred fifty-two chat, bad lighting did not care for a large, customers into the store employees say hello, a comparison .gap out, this shop is the "pure" store? .How could such a shop to create a great performance! .Completely break the customer "face, self-protection, self-satisfied," the knot, stand in the position of customer service, then the client will very willing to share with us, willing to listen to our views. .So, to say, "good" and "bad", "excellent" and "bad" is not to say it, but compare them, and allow customers to see and understand what is good and what is bad performance out of the store management how .important. .In short, compared to a gap there, there are gaps in order to have room for improvement, there is room for improvement can make a difference! .Understand this truth, the next thing to be easier! .! .</ P> <P> Third, do not be afraid, as long as the intention would be good </ P> <P> shop operators face many problems every day, many new cases will appear, make the shop operators to maintain a long life .and vitality, we must try every means to set higher targets each day and encouraged to try and apply new ideas and methods. .But a problem came out, often a lot of people, many franchisees fear it, do not want to take change, the risks of reform. .</ P> <P> this time, we need to encourage them to "do not be afraid, as long as the heart will get better!" .As long as our intentions, progress towards a goal firmly, using a good method will naturally succeed, but used the wrong way to do that, we certainly will immediately go to the review and adjustment. .For example, we fly to Hong Kong, we certainly believe we can successfully landed at the airport the next day can go to the "Young One man's" treasure No. abalone taste of his dishes, but the captain clear the aircraft of a God, due to high-altitude air .changing the plane had deviated from the original direction, we can successfully reach the destination, is that the captain made under different circumstances appropriate adjustments. .Business is not that plane? .Yes, we are not God, we can not always judge correctly, we are likely to mistake a few times in a row, but we made a good shop, good team, but the possibility of greatly increased. .Because the pursuit of growth and progress has been deeply into our soul and our temperament, how much power it is an ah! .! .Like to do business with the man, when we encounter difficult times, tell yourself: do not be afraid, as long as the heart will get better! .</ P> <P> four bosses from the staff to start </ P> <P> chain should all join the majority culture is not high, from a small business, a street vendor started out a little bit of accumulation .. .To recall your career started, many people are not impressed. .Yes ah, business has just started when the first money to please people, and second, people are unwilling to help you, only help themselves, the boss of a staff person, mad, day and night to dry. .With the improvement in the business now, already have the initial size, it was also willing to help you, the financial position and allow, then few people will come out ahead. ."Spend money to hire staff, with wages to buy your time for you to work for me, when the boss finally rain comes, you can rest." .With this idea, it would be wrong! .Some shops business is not ideal, must not shop all day with the boss, the shop is "pointing" look, think they can rest all day, busy socializing, playing cards not unrelated to the tea bar. .Why is this kind of thinking is wrong? .Because the shop is for you, business is your boss does not work, how will staff effort? .This is a problem of words and deeds. .Added to the sense of what is "responsible", for example, said the shop is not open for five days, the staff will not sleep now, but the boss does, must be the sleep of the day! .Not the same sense of responsibility at every level, have little sense of how much our efforts. .Sense of responsibility from the top down is exponentially decreasing number, then we must also ask our employees to meet our requirements, how to do it? .Only the owner must have paid a hundred times more. .In other words, be the boss 100, the manager may be only 60 points, while the staff do, they can only do 40 a. .Man this thing is inert, like a ball uphill, pushing you forward, fall behind, but as a boss is that these are precisely the type of thrust-type non-ah! .</ P> <P> five, the boss may wish to employees generous </ P> <P> brand clothing chain management as the management of the most basic level, often to their shop to see employees wearing second-rate, third-brand sales .their clothes, see the staff to the guests when the sound of a small clothing like mosquitoes, dead people do not see a shop that vitality, this is intentional or unintentional, we make our employees feel inferior results. .Low self-esteem is the loss of confidence, and lose confidence in the shop can not be a good shop, a lack of confidence in the business certainly is not the owner of a qualified owner. .One of our executives to take over one of our self in the shop, ask our management staff, the manager's salary is how much, and when he heard that only 1,200 yuan, and immediately said, that such a line, give me a rose .1800. because he knew the manager to get 1,200 yuan of wages can not be the best manager, store manager to get 1,200 yuan 1,800 yuan and can not get the manager to make things. .To give a little bit of this, the boss is insignificant, allows the entire store regained vigorous vitality; made "skillfully deflected the question," the wonderful effect. .</ P> <P> as the boss, the most important duty is to boost morale, merit, Zhirenshanren, preoccupied with the boss always Suansi Cao, worthless to the point where people just relegated to employ them, thinking that .Staff will not leave because of low self-esteem. .Notice, how could the staff worthless suddenly become employees of flying it! .Therefore, in the employment of staff in the daily management of the shop, the owner may wish to staff our generous, because the boss's role is to boost morale, enhance employee self-confidence. .With high morale, high wages and good natural confidence, as to how to work, employees naturally have the means, do not have much control of the owner. .</ P> <P> six, and then refused to give up the staff to concentrate </ P> <P> shop with us a few of several key manager communication, we will find a very strange phenomenon, that is, many of our shops at night .share of the turnover ratio of turnover throughout the day are particularly low, the customer turnover rate is not high, but most of the time they are just the opposite, not only at the business accounted for a higher proportion of turnover throughout the day, and through the recent period .time to try, and sometimes even exceed the performance of the evening's performance during the day. .This is how the case? .In addition, we also know that when the shop light field required by broadcast microphones stacked finishing our employees, but often after the broadcast of the microphone, there is no following, but their managers do not only broadcast microphone to remind, encouragement, also the original .The completely broken up after stacking the staff to refresh. .Why is this it? .They told me: because the retired and sit when the fall is the time when the morale and enthusiasm! .! .This made us a deep understanding of the "Much Ado About Nothing," the truth! .Store feature is more than female employees, while the female employees more than biggest problem is the heart, they always thought, other brands paid to mothers and fathers boyfriend today, how? .In short, the staff can not do the job because no specific intentions. .How specific it? .Simply put, busy, is movement. .When a person is busy, when, naturally, did not have time to think about other problems. .Therefore, the stores and the company's management, we should not be afraid to do things more employees, tired, and you should fear is if they have something to do, whether the responsibilities and functions are not enough, too idle, while employees should be aware of ., the boss invited you to, if nothing to do, you will not exist in the meaning and value. .</ P> <P> the staff can concentrate on doing a day's work, but how do the staff a year or two years, three years of work it, this is to let people lost hope. .Owner of a successful life experience has always been a fresh materials, but not enough. .As a boss, the most important thing is for staff to paint a beautiful future! .At the same time, but also long-term efforts, perseverance and share with the people and the future of your ideals, after five years if the boss talking about every day business and development plans, employees can now speak of experience is to prepare their own business, and every day .encourage employees to try a greater risk and opportunity, the staff naturally understand, the company is developing, their own and the company can grow together, when a person is seen when the growth and prospects will naturally strive for the goal, then the owner can make .Follow your people "hardened" to pursue their careers with you, the pursuit of greater success! .! .</ P> <P> seven, not only for the employees of the hands and mouth wages </ P> <P> chain management success is ultimately built up a large network of value is stated in our marketing ."marketing network", the marketing network of the most valuable part of thinking should be is one of the best and latest ideas! .Many of our conversation with the boss is very enlightening. .Their success, there are many non-normal attitude of life and man's philosophy. .A boss once told me personally: the people have criticized you for is your teacher, curse your person is your friend, do not argue with your subordinates are incompetent subordinates. .Good thinking ah! .! .Do we have such a broad treat our hearts to these "teachers" and "friends" mean? .We come back to look at our staff, they are not arguing with you, but they are incompetent it? .No, because our leaders really too high. .They gave us recommendations, and we argue loudly, but we are too arrogant, too proud, and often very funny that their recommendations, their proposal or that we ignore because we so-called "too busy" to .forgotten. ."So, do not say, do as I say!" We have so brutally interrupted their debate, so we "to the right pressure on people to level of pressure on people" seems to have become commonplace. .They are not because of incompetence does not argue with us, they are afraid that they fit our mind ah! .We hurt them, hurt the entire team, but ultimately hurt but it is our business. .So they were silent, they have something in my heart just do not want just referring to, since there is no honest companies, leading management and mutual suspicion between employees, even to the serious consequences of distrust. .Later, they quietly left the company interest-free, and we also arrogant that "go it does not matter, that he does not have the ability to adapt to the company nothing more." .Most of the enterprises in China, has always been only the hands and mouth for staff wages, but they forget they have infinite wisdom, thought and brain, they do not attach importance to communication with staff and suggested that this is the sorrow of technology managers and leaders .. .So that every employee threw himself into work in the past, this is the most important job content managers; to get everyone to play a significant role and make them feel important role to play, and this is the secret of management and leadership! .</ P> <P> eight, different treatment, creating a powerful enterprise </ P> <P> distinction is the only way to create a powerful business and treat them differently is hard to do, who think that easy to do, whoever inappropriate .survive in this business, if someone can not do this, is the same! .! .</ P> <P> nine, eat, drink after a good deal </ P> <P> one of our store staff management system in that there is a "colleague and his colleagues are not allowed to entertain dinner!" But this is not all ., there is another one where the boss, "the company must be more entertained with!" Interesting. .Another time, we have a boss's laptop computer, a document attracted me, which store all the staff at different times, different places to eat together, travel photos, so sweet ah. .These shops do excellent experience tells me that "people eat, drink together, the more the better shops before business!".