Ben big money Nirvana commands

The secret of the icing on the cake:

First, relying on a mature industry, industry needs to be large enough. Because of the industry, do market segment to be able to earn money to; because industry maturity, ready-to-consumer group, you can save the cost of developing new markets and wake-up consumers.

Second, focus on the business, not to do in tributaries in the mainstream business. The so-called, refers to meet consumers ' needs are met in the mainstream of derived demand after. Such as mobile phones, consumers ' buying Mobil's main purpose is to communicate, to anywhere, anytime easily communicate with others. Therefore, strong communication and flow of communications services is a consumer in the consumer mobile phone products and services at the primary and main demand. Mobile phone good does not look good, just consumers of derivative requirements, do not affect the phone's performance, communication is clear, nor is it by phone well does not look good. These two are the mobile phone industry in mainstream business, to meet consumer demand for these two items, do these two operations, requires a huge investment, and small investors simply cannot afford. Therefore, for small and medium-sized investors who choose to do in the market segment, the focus on consumer branch business demands is a wise move.

Third, just meet some of the people, not meet the needs of all people. Pick up the phone, the current domestic mobile phone consumer has reached 3 billion, want to meet all the wishes of the 3 billion consumers is stupid, it is not possible. Therefore, you can meet some people, among them often may be only a small part of people's needs. But because the market size is large enough, even if just meet them a small part of people's needs, but also enough to eat and small investors.

Fourth, the service you want to go. Derived demand, in other words, it is easy. There are better, not, consumers will not cause any damage. Because of this, most of the time such demand is part of the spiritual needs of practitioners providing services often have very high requirements. This is needed more attention of investors. Li junfeng and Li Xiao-in the course of development are traversed, suffering from the consumer's "picky" before his Government survived.