Sunday, December 12, 2010
Access to potential new sales orders for the five skills.
<P> Learn the traditional sales salesman who requested to buy the business, called transactions. .To get customers (buyers) of the order technology, known as transaction technology (closing skills). .Many transactions technology, transaction law summarized as follows points, sustained agreed transaction method, hypothetical nature of transactions law, the only placeholder transaction law, reserves the interests of the transactions law (preferential trading method), emotional-type transaction method, herd turnover of law, guarantee transactions law, .Try closing law, the shortage of transactions law, all belong to the traditional transaction methods, improper use, some for the manipulation of the suspect. .If you use these methods can reduce the sales of moral hazard (such as bribery), but also be advocated. .But modern science or the future sales of that in major transactions, with specialized skills training sales staff turnover, in fact, not many deals. .Traded only in the traditional skills of some low-priced product sales, the meaningful. .They think the customer transactions actually get commissioned, there is no customer commission, sales will not happen. .Commission is to obtain the customer based on customer trust, customer information provided under the Seller to make buying decisions (buying commission). .Is the purchase to buy, rather than salespeople to facilitate transactions. .Therefore, sales staff to obtain customer orders, to be taken to control the way non-human transaction technology. .Author based on 13 years of sales experience, summarizes the five non-human manipulation of the transaction method. .For new entrants into the sales industry counterparts reference. .</ P> <P> direct request method. .This is the most effective method of direct access to orders, the general staff in the sales after receiving the customer buying signals, using clear language to the customers to buy direct recommendations (purchase options). .Such as "Mr. Lee, we all agree that the car meets your XXX models for low noise, fuel efficiency and driving comfort of the request, I can for this type of car do you order?" This method can quickly help customers do .the purchase option, sales save time and improve efficiency. .The type and Tiger peacock type of customers, very applicable. .Generally in the following three cases, this approach will be successful: first, sales communication, the customer does not raise objections to the Seller introduces no objection to the sale, the sales staff can direct questions: Manager Li, you see, if .no problem, we sign the contract right? Second, sales of the communication process, the client disagree, but through the sales presentation, eliminating this concern, but also showed great interest in products, the sales staff can direct questions: .Mr.Huang, the number of goods you intend to set? Third, customers have intention to buy, but do not want to speak first. .Most of these customers are peacock type of customer, sales staff can then ask: Manager Wang, transport and installation of this machine, I will be personally attending the entire course. .Today we signed the purchase contract, and can do? </ P> <P> summary of interest law. .Salesperson in the sales process used on about USP and FABE technology, and customers have given positive response. .Salespeople can help customers consolidated sales of talks, referring to the various interests in order to facilitate customers to make informed decisions. .Such as "As I mentioned, we have the fasteners had been an independent laboratory evaluation, and it is the product than the nearest competitor offers 20% higher tensile strength, making it more than 4 life .years. We also discussed our company can have in your request within three hours of their fastening to your site, this commitment 24 hours a day. Finally, we talked about our shared four engineers, and their only .responsibility is to our existing customers to provide technical support for the new fastener. Are you willing to let us have discussed the procurement committee and procurement of their proposal to submit your sign? ", but also such as" Manager Li, just now we talk about the .You also recognized the profit margin products XX, 90-day payment terms and fast delivery, these characteristics have to make customers like you and the lucrative distribution of this product. In the next month before I can give your .The first order of 10 boxes, which will make your store make more money. "</ P> <P> balance method. .Sometimes referred to as the. Franklin method. .Sales chat process, the customer no apparent objection to the sales transaction. .Seller can an ordinary sheet of paper draw a "T", written in vertical lines on each side of a title below to leave blank in order to complete the specific interests and selling, and invite customers to list the reasons for purchasing decisions .. .The left vertical line to write the general salesman recommended products, customers can now write the right side of the product being used. .If the customer does not have time to fill out together, he would ask the salesman filled out after discussion with him again. .I once used this method many times, the success rate of 100%. .This method is generally based on the owl and koala-type customers effectively. .</ P> <P> inquiry approach. .Salesman with the pre-inquiry questions designed to find potential customers hesitant because, once clear of these reasons, the sales staff to ask "if you wish ... ... ... ..." questions. .This method attempts to concerns of potential customers are about to get onto the desktop. .When a customer identified issues of concern, the sales staff can successfully solve these problems, the salesman to get orders. .(If I successfully solved the problem, you are willing to entrust us?) We chat with the following sales illustrate the method: </ P> <P> Seller: Can we see a face next week, let me .on your needs a thorough investigation? no more than 2 hours. .</ P> <P> potential customer: No, I think we are not ready for this step. .</ P> <P> Salesman: You do not want to further advance, certainly some reason, what is the reason?.
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